Entrepreneur, media expert, best selling author and accomplished Ironman athlete. Ruben Figueres brings over two decades of media, business and advertising experience to the table, with his work ranging from fortune five hundred companies to presidential campaigns. Having executive produced hundreds of TV commercials, TV shows and infomercials. Ruben recently joined the New Roots Films team as a Director of business affairs and co-producer on our latest film production, "Longevity Hackers".